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Social that Speaks to your Audience
Our clients often tell us they offer a better product and service than their competitors, but their campaign does not reflect it.
Social offers the perfect two-way channel to effectively translate your brand values and product benefits to your audience.
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A Real Insight Into How Your Brand is Perceived
Social validation is one of the most important factors for online users when making a purchase-oriented decision.
Take advantage of the perfect channel for building trust and belief of your business within your target audience.
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Your Competitors Relate to their Audience
Are you using social media to effectively communicate and learn from your audience like your competitors are?
Get the edge on your competitors by finding out your industry and audiences real sentiments towards your business.
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[h2a]A Genuine Understanding of your Industry & Audience[/h2a]
Some online agencies have a cookie-cutter social media strategy developed that they try to apply to all their client’s campaigns.
Not us. We understand that each industry and business has a unique audience that respond and appreciate different things. Some like resourcefulness. Some like company updates. Some like it light-hearted and humorous. Everyone likes getting involved when there’s freebies involved.
We conduct extensive research into your business and industry to gain an intrinsic knowledge of what social your audience engages with, and develop a custom strategy accordingly.
Part of our success with social media marketing stems from the fact that we have broad experience across all facets of digital strategy across a variety of competitive niches, and have learnt through trial and success what really works.
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[h2a]Social Isn’t Just for Branding – It Generates Leads[/h2a]
Everyone knows that social media is important, but why? The reality is, it’s essential for the modern business to interact with their audience and brand themselves as an entity who embrace contemporary customer relations and technology.
It also generates a great return on investment – Seeing as at it’s core, social media is free, any successful lead (that we can track and report) offers an incredibly cost-effective lead generation channel to your business.
SEO is our primary field of expertise, and in the modern landscape of online marketing, goes hand in hand with social media. If you would like a SEO audit to compliment your social media strategy, contact us today to find out more.
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[h2a]Advanced Reporting & Insights[/h2a]
Our advanced software offers unmatched audience insight. You have the opportunity to analyse complex data presented in a way that matters to your business – Insights into what types of posts are most successful with comprehensive audience demographics.
Most strategies shouldn’t go on the basis of assumptions. Social media marketing strategy is no different – You can get the one up on your competitors by combining social media backed by scientific data in our advanced reports.
We also offer the opportunity to seamlessly integrate your social strategy into your email marketing campaign. You can design and optimise stunning emails and templates alongside our advanced reporting and tracking software.
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[h2a]Brand Reputation Management[/h2a]
When it comes to social media, even the most popular, loved businesses can be tarnished by the negativity of one person. One poor story or comment about your products or service, true or false, can set back how your audience perceives you and damage your brand image.
While these occurrences are hard to avoid, the appropriate response can not only save face, but turn a negative situation into a genuinely positive press opportunity.
We’ve dealt with these situations time after time for multiple clients and know how to handle them. We offer complimentary brand reputation management as part of our social media marketing packages and our higher-end SEO packages.
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